Educational Institution and School Website Translation

With the Internet it is now easier than ever to reach international students directly. By translating your school’s website, you can promote your services and products across the globe with little ongoing effort on your part. For schools, this is a perfect opportunity to increase the number of international applicants. If your school website is only available in English, you may be missing out on the ever increasing market of potential students with limited English skills. Our school website translation services are designed to address this particular need.

International students who consider pursuing English as a second language (ESL) programs or credit studies in North America usually base their decision on the following three methods:

Internet search

Considering that most internet users search the internet in their native language, an institution with an English-only website greatly decreases its chances of being noticed by a potential student searching for information in another language. Why? Because without a localized website and a localized search engine optimization campaign the school website will not show up in the search results. Website localization will let search engines index your translated pages. As a result, prospective students will be able to find your school when they perform a search in their language.

Word of mouth

Word of mouth is a powerful vehicle for passing on information because students often favor their friends’ recommendations. However, going to school in another country is a serious investment – one which requires more than simply a word-of-mouth recommendation. Therefore, providing potential students with all of the necessary information in their native language will make the decision making process much faster and easier for them and put your school ahead of the competition.

Recruiting agencies

Using agencies as a recruiting channel is a good vehicle for getting your information across to potential students; however it greatly limits your market potential. Approaching students directly and making your information accessible in their native language will not only help you build credibility as a global institution, it will make your brand stronger, and decrease your dependency on recruiting agencies.

Contact us at [email protected] today for more details on our school website translation services and learn how we support educational institutions’ global marketing efforts.