Localization of SaaS Application

Medallia offers a software-as-a-service platform that helps their clients capture and analyze feedback from customers and employees. Customers can give feedback on the phone, in store, online, or on mobile devices, which is turned into valuable insights in real-time. Utilizing Medallia’s solutions helps their clients make smarter, more informed daily decisions, build better customer relationships and improve company culture.

THE CHALLENGE

Planning to launch their software application on five new markets, Medallia wanted to localize their platform into German, French, Spanish from Spain, Spanish from Latin America and French from Canada. Over the course of seven months, there were 11 software packages to localize in total, including client facing and internal content. With a scope that increased over time, the challenge was to keep the messaging and quality consistent and to ensure the localized product fits the needs of the target markets. The interactive data-driven web platform needed to be tested meticulously for consistency and UI compatibility.

1M+

WORDS TRANSLATED

5

LANGUAGES

2,187

LOCALIZATION TEST CASES

OUR APPROACH

Working with Medallia on an ongoing basis allowed us to find ways of improvement as we went along, and to ultimately achieve translation cost savings of 30%+ across different waves. Leveraging translation memory tools and automatically identifying errors before the testing process starts were important steps in doing so. This included utilizing checklists to mitigate issues before the translated text is imported into the platform, and developing scripts that handle a variety of file formats and markup across the different elements that power the application.

While we strive to find efficiencies through automation, high-quality messaging remains our top priority. To ensure Medallia’s brand and messaging stayed consistent across all target locales, we established glossaries and style guides which continuously evolve as new components are added to the platform.

OUR LOCALIZATION SOLUTIONS

We build custom service solutions for different enterprise needs, utilizing our expertise in different technologies and tools in the language industry. We accommodate to on and off-site project management needs and build quality assurance teams to support today’s enterprise language needs where one size no longer fits all. Whether you have existing linguistic service providers or not, our localization solutions team will provide the expertise to make sure all pieces work well together and your organization is using the latest technology along with the right talent.

Yusdi

Director of Product at Medallia

A true relationship from day one. The team at Globalme is very competent and knowledgeable and has demonstrated that they partner with us for the long term. They bring us a lot of advice and best practices such as how we can improve our processes and tools to make the localization process faster, better and cheaper. They take the time to understand our needs and set up processes to ensure we get consistency and scale benefit. The end-to-end testing service has proven to provide great results in quality and consistency.

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