Company & Product Names: Should You Translate Them?

Company & Product Names: Should You Translate Them?

To translate, or not to translate, a client’s name? If you’re working on a relatively large project, most likely the answer is already in your translation style guidelines. However, not all projects have the answer ready when you start working on them. If you are in that situation, here are some tips you might find useful – plus have your say in our poll.

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Writing for a Global Audience

Writing for a Global Audience – 25 Dos and Don’ts

Many companies invest heavily in their technical or marketing writers while providing little guidance or training on how to prepare documents for international exposure. Writers too often focus on an English audience when crafting content, forgetting that their text will serve as a base for content in other languages via translation.

Regardless of the excellence of your translation team, the quality of translated files may not be as good as you would like if the English text is not written with localization in mind.

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