Wearable Technology Localization: The Essentials
Technology is integrating deeper into our lives, and our wardrobe as well. Whether it’s smart glasses, watches, earpieces or full body suits, wearables are here…
Details
Localization Tools: 8 Tools Your Team Needs to Run Effectively
Localization requires the use of many different tools. The right localization tools make life easier for everyone involved in localization projects. But what tools are…
Details
Translation Quality Assurance Process
How do translations fail? Well, often it’s because of a bad translation quality assurance process. You might think it’s impossible that translations would fail, given…
Details
Product Internationalization: 4 Tips for Success
The process of making your assets ready for everywhere is called internationalization (i18n). Once you’ve implemented product internationalization, localization (l10n) becomes easier. When you start…
Details
10 Best Practices for Global Brand Marketing
So, you want to go global with your products and marketing efforts, but don’t know where to start? We have a few tips you should…
Details
The Cultural Differences You Should Know before Doing Business in China
Over the past few months, Globalme conducted two speech-related data collection projects in China. In one project, we invited 600+ native Mandarin speakers to come…
Details
Types of Transcription Explained: Verbatim vs. Intelligent vs. Edited Transcription
Do you have an upcoming project needing English transcription or even foreign language transcription? Not quite sure how to choose between the different types of transcription?…
Details
Colours Across Cultures – Colour Psychology Guide
For centuries and across cultures, colour has been used to evoke emotion, convey meaning and to express feelings. Businesses use color psychology everyday to communicate…
Details
Get Smart: Understanding Intelligent Verbatim Transcription
Transcriptionists who are working verbatim take audio and type absolutely everything that is said – but that’s not always what you really want. So what happens when we add a little intelligence to the mix?
Details
Localization Testing Tools – My Favorite Tools for Localization Engineering & QA
Perhaps I should have titled this post “Tools to Assist Localization Testing” as I don’t think there is a tool developed particularly for localization testing. However, since Localization Testing has such a broad definition, one needs a broad set of tools to do the job efficiently. Obviously the tools that need to be used for web localization testing vs. documentation review will be different, and some tools will only apply to particular roles. Localization Engineers do more automation while Localization Testers typically focus on reporting.
Details
Why is a Subtitling Strategy Such a Vital Part of Your Business Plan?
Online video’s popularity is growing fast, with no sign of slowing down. Quality digital video production has become available to anyone, and more and more channels are opening up for sharing. Video has become almost the default source when people are searching for information online.
So you and/or your company should probably be investing in video. And with all of the sharing avenues you’re thinking about, it’s worth thinking about using subtitles to make that sharing more effective.
Details
Localization Engineers: Taking Technology Around the World
To understand the localization process, it helps to get a sense of the people who make it happen. We’ve previously posted about localization QA testers; now we’re going to talk about the techies, also known as localization engineers.
Details
Localization vs Internationalization in Simple Terms
If you’re just starting to investigate the localization process, absorbing all of the new concepts can be overwhelming. One question I hear a lot is: What exactly is the difference between localization and internationalization?
If this is new terminology, localization and internationalization might feel like twins. In reality the two are not all that similar. So let’s clear up any confusion with some simple definitions.
Details
How to Develop eLearning that is Easy to Translate
You’ve worked around the clock to design and develop eLearning for your new client. The project is completed and delivered on time. And you are so confident about the product you delivered that you know they’re going to be back with more work.
And they are, but they’re not happy.
Details
Company & Product Names: Should You Translate Them?
To translate, or not to translate, a client’s name? If you’re working on a relatively large project, most likely the answer is already in your translation style guidelines. However, not all projects have the answer ready when you start working on them. If you are in that situation, here are some tips you might find useful – plus have your say in our poll.
Details